Introduction

This is Vitalitea, a design study based in Vancouver BC. Overall, Vitalitea is more than just a bubble tea brand—it's a celebration of healthy living, cultural diversity, and culinary innovation. With its unwavering commitment to quality, transparency, and inclusivity, Vitalitea is poised to make a lasting impact on the bubble tea industry and inspire a new generation of health-conscious consumers in Vancouver and beyond.

Project Goal

The goal of the Vitalitea project was to create a modern wellness brand that stands out in the health beverage market while staying true to its natural roots. The focus was on developing a clean, approachable identity that communicates vitality, balance, and self-care. From packaging to brand voice, every element was designed to attract health-conscious consumers seeking a refreshing and functional drink they can feel good about.

Logo

The logo design for Vitalitea represents a departure from the conventional imagery typically associated with bubble tea brands. By incorporating the classic silhouette of a bubble tea cup, adorned with health-promoting leaves, the logo communicates Vitalitea's unique blend of tradition and innovation in the bubble tea industry. The incorporation of leaves around the cup not only reinforces the brand's commitment to using organic, natural ingredients but also evokes a sense of freshness and vitality.

Promotional Kit

Vitalitea’s promotional kit features a sleek, eco-friendly reusable cup and stainless steel boba straw—both designed to reduce waste and promote sustainable sipping. It also includes a variety of organic loose-leaf teas and health serums packed with vitamins and botanical extracts. The kit offers a customizable, wellness-forward experience that aligns with the brand’s mission of vitality, flavor, and conscious living.

Business Signage

To bring the Vitalitea brand into a physical space, I designed a cohesive set of business signage including a sandwich board, street sign, and overhead menu. Each piece uses bold, clean typography and the brand’s vibrant color palette to create an inviting and fresh atmosphere.

Outcomes

Navigating through an oversaturated market presented a significant challenge for this project. However, it also served as an opportunity to carve out a distinctive niche and differentiate the brand through innovative strategies and unique offerings.

Through Vitalitea, I learned that healthy living can be both enjoyable and enticing, and that there is ample room for creativity and excitement in promoting wellness-oriented products. By infusing the brand with bold colors, playful graphics, and engaging